Tatti Lashes
Luxury Eyelashes. As seen on the KardashiansThe Challenge
The goal of the identity was to reflect Tatti Lashes position at the epicentre of Beauty at an affordable price. With a direct tone of voice and a simplified information hierarchy on the packaging, the Tatti brand humanises the Beauty process to make the experience straightforward and a joy.
The results
The project explored a fresh creative direction for Tatti Lashes, developing a series of concepts designed to give the brand a more confident, contemporary and premium feel. The work demonstrated how the identity could evolve across packaging and wider brand communications.
Our work
Packaging concept designs of the Tatti Lashes brand.
Tatti Lashes is a UK beauty brand specialising in false lashes, professional lash products and at-home lash systems. Founded by two lash technicians, the brand was built around making high-quality, luxury-feel lashes more accessible, combining professional expertise with an affordable, fashion-led approach. Today, the range spans strip lashes, clusters, pre-glued styles and professional products for both consumers and lash technicians.
Let’s work together.
Tell us about your business, and what you want to achieve. We’ll be in touch to discuss the next step.