Southwold Pier needed distinctive packaging and product labels for its own ranges, alongside an online shop that could bring together souvenirs, food, drink and gifts. The challenge was to carry the character of the pier across the products and the shopping experience, with clear routes into collections and individual items.
We designed the product packaging and labelling across Southwold Pier’s own ranges, including savoury bites, chutneys, travel mints and fruit cakes. The Shopify storefront brings the range together with large product imagery, a structured shop menu and clear buying controls, while dedicated links make celebratory plaques and gift cards easy to find.
The shop gives Southwold Pier’s own ranges a recognisable home alongside selected brands. Visitors can browse souvenirs and food gifts by collection, then check product photographs, prices and details before buying.
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