Gooddrop
Vertical farming of cotton, in partnership with the University of Nottingham.The Challenge
We worked with Gooddrop to create a distinctive brand identity for an ambitious new agritech business. The project brought together strategy, identity, copywriting, print and digital design to communicate a highly technical proposition in a clear and engaging way.
The visual language was developed to feel progressive and credible while giving Gooddrop the flexibility to communicate with partners, investors and the wider industry across both digital and physical touchpoints.
The results
The result is a confident and flexible brand that gives Gooddrop a clear platform from which to grow. The identity brings consistency across print and digital communications while helping make its pioneering approach to cotton production more accessible and distinctive.
Our work
Print Digital DESIGN Copywriting Identity
Website
https://www.good-drop.com/
Cotton sustainability
Gooddrop's multi-phase plan will showcase the art of the possible in cotton sustainability and traceability through a UK based Grow to Wear supply chain. The Gooddrop vision is one of high quality cotton, grown in vertical farms, providing environmentally friendly provenance, with astonishing water-saving and low-land-use characteristics. Gooddrop is our truly sustainable solution for the fashion and textile sector in eliminating cotton's environmental problems.
Let’s work together.
Tell us about your business, and what you want to achieve. We’ll be in touch to discuss the next step.