Tatti Lashes
Luxury Eyelashes.
As seen on the Kardashians
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Packaging concept designs of the Tatti Lashes brand.
They, decided to create a luxury brand of eyelashes that had an emphasis on both quality and affordability as we believed the price of luxury strip eyelashes on the market was just too high!
The goal of the identity was to reflect Tatti Lashes position at the epicentre of Beauty at an affordable price. With a direct tone of voice and a simplified information hierarchy on the packaging, the Tatti brand humanises the Beauty process to make the experience straightforward and a joy.
